Marketing 101 for Therapists: The Road to Your Ideal Private Practice
Presented by
Dreya Blume, LCSWIn this lively, hands-on workshop, clinicians will learn how to attract ideal clients in ways that feel authentic, ethical, and aligned with their professional values.
Overview
3 Law & Ethics CEs Recorded: January, 2026
In this lively, hands-on workshop, clinicians will learn how to attract ideal clients in ways that feel authentic, ethical, and aligned with their professional values. Forget cookie-cutter marketing advice — this training helps you clarify your niche, communicate your unique therapeutic voice, and create a sustainable marketing strategy that feels genuine, not salesy. Through practical exercises, real-world examples, and reflection on mindset blocks around visibility, participants will leave feeling confident, empowered, and ready to let their practice thrive.
Workshop Objectives:
Participants will learn how to:
Articulate how ethical marketing practices support beneficence by reducing client harm through accurate representation of services, scope of practice, and areas of competence. Examine the relationship between therapist visibility and justice, including how clear, accessible marketing can reduce barriers to care and improve access for marginalized or underserved communities. Apply principles of informed consent to pre-treatment communications, including website content, fee disclosures, and service descriptions, in order to promote client autonomy and informed decision-making prior to initial contact.
About the Presenter
Dreya Blume (she/her) is a licensed clinical social worker, psychotherapist, author, and educator. Dreya began working in the mental health field in 2004 in southwest Virginia, where she spent almost two decades serving the local transgender community as a gender therapist. She recently moved to Durham, NC, where she focuses on offering continuing education training to therapists and coaching for private practice clinicians who want to expand their business uniquely. Dreya loves to write and is the author of several books, including, “The Tarot Activity Book: A Collection of Creative and Therapeutic Ideas for the Cards,” “Journaling the Tarot,” “Everyone Has a Story: Using the Hero’s Journey and Narrative Therapy to Reframe the Struggle of Mental Illness,” and “Tarot for Transformation: Using the Major Arcana to Discover Your Best Self and Create a Life Worth Living.” All of Dreya’s books (under her former name, Andy Matzner) are available here: https://dreyablume.com/books. Dreya is also passionate about teaching. Before becoming a mental health clinician, she spent many years teaching English as a Second Language in places such as Japan, Australia, Thailand, and Hawaii. Once in Virginia, Dreya worked as an adjunct professor for almost twenty years at Hollins University, teaching gender studies and sociology in their Master of Liberal Studies program. In addition, she spent twelve years teaching future social workers in the human services program at Virginia Western Community College. Learn more about Dreya on her website: https://dreyablume.com/.